Lexus has been announced as the sponsor of Channel 4's Drama on 4 for the next 12 months, beginning January 1.

The luxury car brand's advertisements will appear as part of its 2014 Amazing in Motion campaign during programmes including Saturday night drama Hostages, Danny Boyle directed comedy drama Babylon and Russell T Davies's Cucumber. Lisa Fielden, Manager, Brand Communications Lexus, said 'Lexus are delighted to be the new sponsor of Drama on 4, allowing us to showcase our models in a premium environment across the year. The partnership enables us to associate with must see content, reaching viewers in programming that they love and are passionate about'.